In 2014, Apex formed the fuel card company TransConnect Services. After the company’s first two years in business, we chose to re-evaluate our branding. We changed the name from TransConnect Services to TCS and I was given the reigns to create a new brand.
Process
          
          
        
      Sketches and Ideation
          
          
        
      Focus Group Results
          
          
        
      Logo Drafts
          
          
        
      Logo Drafts
TCS Brand Colors

