In 2019, TCS promoted their “Pump it Up” contest to its fuel card clients. The contest included a giveaway of a Harley-Davidson® and a Rolex®. Clients were encouraged to “Pump it Up” by utilizing the fuel, tire, and maintenance services of TA® and Petro® while also using the TCS fuel card. The campaign included a wide variety of integrated media to advertise the contest and garner interest.